🪑 Velvet & Faux-Leather Dining Chairs + Counter Stools 🍽️
Total SRP : $106,865.81 | Selling Price : $12,823.90
Units : 529 | Cost / Unit : $27.36
✨ Collection Overview
This curation leans into tufted velvet, boucle, and easy-care faux leather seating across dining-height chairs, counter stools and accent benches. The headliners are Silver Orchid “Flohr” tufted velvet pairs in multiple neutrals (grey, taupe, white) plus rich brown and blue—ideal for glam, transitional or modern dining refreshes. Rounding out are Seville linen sets, Mai faux-leather colors (wax green, sunrise) and Lanoso boucle counter chairs, with ottoman and bench accents for entry or living spaces. With an average acquisition of $27.36 against SRPs up to ~$307, retailers can stack a compelling price ladder from $99 chair pairs to $239–$299 velvet features.
📊 SKU Spotlight
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Silver Orchid “Flohr” Tufted Velvet Dining Chairs (Set of 2) – Taupe | 64 u • $272.99 SRP
Glam parsons silhouette in a versatile neutral that photographs beautifully.
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Silver Orchid “Flohr” Tufted Velvet Dining Chairs (Set of 2) – Grey | 57 u • $259.49 SRP
Top seller shade; pairs with marble, glass or rustic wood tables.
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Silver Orchid “Flohr” Tufted Velvet Dining Chairs (Set of 2) – Brown | 35 u • $304.69 SRP
Warm tone elevates farmhouse to cozy-lux dining looks.
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Silver Orchid “Orla” Velvet Bench – Sharkfin Grey | 19 u • $164.49 SRP
Entryway or foot-of-bed staple; soft hand with modern lines.
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Mai Faux Leather Dining Chairs (Set of 2) – Wax Green | 28 u • $119.99 SRP
Wipe-clean finish and on-trend color pop for contemporary kitchens.
⚡ Why This Capsule Wins
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On-Trend Textures – Velvet and boucle continue to outperform in dining updates and apartment refreshes.
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Set-of-Two Efficiency – Most SKUs ship and list as pairs, speeding picks and improving perceived value.
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Color Story Depth – Neutrals (grey, taupe, white) plus statement tones (emerald, blue, sunrise) support A/B imagery.
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Multi-Height Seating – Dining chairs, counter stools and benches enable whole-room bundles.
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Compelling Price Ladder – Entry at ~$99 per pair up to $279–$299 velvet heroes keeps traffic and margin balanced.
💸 Profit Playbook
• Lead with “Flohr” velvet pairs at $199–$239 to stay below boutique comps while protecting margin.
• Run Seville linen pairs at $99–$119 as a constant ad-price anchor; upsell to velvet via color swaps in PDP carousels.
• Bundle 4-chair dining sets (2 × pairs) with a 10–12% kit discount to lift AOV and velocity.
• Price benches at $119–$149 as add-ons for foyer or bedroom; cross-merch with velvet chairs for coordinated looks.
• Offer tiered delivery: local pickup free; white-glove add-on for multi-pair orders to capture service revenue.
🚚 Shipping Notes
Inventory ships pallet-ready; we coordinate pickup or nationwide freight with your preferred carrier.
Disclaimer: Sold by manifest; slight unit variance & minor packaging scuffs possible.
