🥤 The Mum Crew CREWCUP Tumbler & Spill-Proof Lid Lot - 20oz • 40oz • Lids • Straw Sets

Total SRP : $1,229,616.45 | Selling Price : $184,442.47
Units : 47,155 | Cost / Unit : $3.91

✨ Collection Overview

Large, drinkware-forward assortment built around The Mum Crew CREWCUP stainless steel handled tumblers, 20oz kids spill-proof cups, 40oz adult cups, anti-spill replacement lids, lid & straw multipacks, waterproof sticker packs, protective boots, CREWBAG accessories, and small add-on goods. The assortment carries the high-demand handled tumbler format with strong visual variety, giftable themes, and a deep wholesale average of only $3.91/unit. Manifest depth is especially strong in the kids 20oz program, with major quantity across Dinosaur, Unicorns, Highland Cow, Farm Vehicles, Construction Vehicles, Mermaid Shine, Happy Face, Flowers, Camo, Firetruck, and Hero Dogs designs. Accessory volume is a major margin lever, led by heavy quantities of 20oz anti-spill lids plus adult lid coverage and straw sets.

📊 SKU Spotlight

• Anti Spill 20oz CREWCUP Lid — 17,125u • $7.99 SRP ea
  Massive accessory driver; easy replacement-part merchandising, counter bins, multi-buy offers, and attachment sales alongside 20oz kids cups.
• Dinosaur Spill Proof Kids CREWCUP 20oz — 2,731u • $43.99 SRP ea
  Largest tumbler SKU in the manifest; strong kid-focused design with clear standalone marketplace and retail wall appeal.
• Core Kids 20oz Design Run — Unicorns, Highland Cow, Farm Vehicles, Construction Vehicles, Mermaid Shine, Happy Face
  High-quantity themed assortment including UNICORNS at 1,632u, Highland Cow at 1,389u, Farm Vehicles at 1,123u, Construction Vehicles at 984u, Mermaid Shine at 983u, and Happy Face at 921u.
• Protective Boot Program — 3,141u • $9.99 SRP ea
  Color spread includes light blue, light pink, hot pink, red, yellow, black, light purple, gray, dark blue, and white; strong cup attachment and display-bin product.
• Customize My CREWCUP Waterproof Stickers — 2,482u • $9.99 SRP ea
  Low-cost personalization add-on that supports bundle building, checkout placement, and themed cup kits.
• Adult 40oz CREWCUP Styles — $55.99–$89.99 SRP range
  Includes You're Doing Great, MAMA, Giraffe, Blush Pink, Dog, Amber Gradient, Goldenrod Gradient, Pure White, Monster Trucks, Highland Cow Christmas, and multiple hobby/novelty designs.
• Adult 40oz Lid Coverage — 1,073u • $7.99 SRP ea
  Replacement lid quantity for the adult cup program; useful as a standalone accessory SKU or add-on with 40oz cup listings.
• Original Lids & Straws For Hot & Cold Drinks — 418u • $19.99 SRP ea
  3-pack replacement programs across 20oz and 40oz sizes; strong for bundle offers and accessory-based marketplace listings.
• Additional Kids Themes — Dinosaurs 3, Flowers, Camo Real Tree, Firetruck, Hooray, Farm Animals, Hero Dogs, Trains, Boba, Butterfly, Ninja, Plumbers
  Wide design spread supports organized merchandising by theme, age range, color, hobby, animal, vehicle, and seasonal collection.
• CREWBAG & Small Accessory Tail — Crossbody Bags, Tea Towels, Stickers, Boots, Lids
  Accessory mix helps build baskets around the tumbler program instead of relying only on cup sales.

⚡ Why This Capsule Wins

• Trending format: Handled stainless steel tumbler program with 20oz kids and 40oz adult coverage.
• Accessory depth: Heavy lid count, straw sets, protective boots, stickers, and CREWBAGs create strong attachment opportunities.
• Clear price ladder: $7.99 lids, $9.99 boots/stickers, $19.99 lid/straw sets, $43.99 kids cups, and $55.99–$89.99 adult cups.
• Theme-driven merchandising: Dinosaurs, unicorns, farm, construction, mermaid, happy face, camo, sports, animals, trucks, and holiday-style designs create clean retail groupings.
• Deep unit count: 47,155 total units gives resellers enough volume for store programs, marketplace splitting, accessory bins, bundles, and promotional runs.

💸 Profit Playbook

• Build a drinkware wall: Separate 20oz kids cups, 40oz adult cups, lids, straw sets, boots, stickers, and bags for a clean department-style presentation.
• Cup + accessory bundles: Pair a CREWCUP with a protective boot, sticker pack, or backup lid to lift average order value.
• Replacement-part strategy: Run lids and straw sets as standalone SKUs, checkout add-ons, or multi-buy offers by size.
• Theme collections: Group dinosaurs, unicorns, farm, construction, mermaid, camo, trucks, sports, and animal designs into easy promotional sets.
• Marketplace split: List high-depth SKUs individually while using boots, lids, stickers, and CREWBAGs as add-ons or bundle components.

🚚 Shipping Notes

Inventory ships pallet-ready; we coordinate pickup or nationwide freight with your preferred carrier.

Disclaimer: Sold by manifest; slight unit variance & minor packaging scuffs possible.