🏡 Premium Home & Decor Capsule — Gliders • Rugs • Lighting • Vanities • Luxe Bedding
Total SRP : $92,437.31 | Selling Price : $13,865.60
Units : 473 | Cost / Unit : $29.31
✨ Collection Overview
High-impact, brand-heavy mix spanning powered nursery seating, designer rugs, statement chandeliers & fans, bath vanities/medicine cabinets, and tiered bedding. Hero items (Nurture& Glider Plus, SAFAVIEH Handmade rugs, crystal branch chandeliers) headline the ticket ladder, while attachers (bar stools, mirrors, lamps, cookware) create easy bundle paths. Ideal for showrooms, e-com feature bays, and “room refresh” campaigns that convert on both aesthetics and utility.
📊 SKU Spotlight
-
Nurture& The Glider Plus (5u • $1,399 SRP) — power recline, adjustable head/lumbar, USB; the nursery anchor that drives financing and attachment (side table, throw, lamp).
-
Luxury Lighting Stack — 18-light blue bubble, tree-branch crystal, wagon wheel & sputnik pieces ($315–$1,365 SRP) to headline PDPs and lift AOV in cart.
-
SAFAVIEH Handmade Rugs — Heritage Arlete & Himalaya Plaid + Horizon Shag: recognizable brand trust with margin.
-
Seat & Serve — East at Main rattan chairs (5u), CKH dining chairs & barstools, Poly & Bark weave, Nathan James stools: style breadth for dining/pantry vignettes.
-
Bath Core — Floating vanity w/ sink, framed/frameless medicine cabinets, freestanding tub fillers; fast “mini-reno” baskets.
-
Pet & Softlines Velocity — PupProtector faux-fur throws (17u) + premium comforter/duvet tiering (J Queen, DKNY, Royal Court, Coma Inducer).
⚡ Why This Capsule Wins
-
Hero + attacher architecture: big visual statements (gliders, chandeliers, handmade rugs) with easy add-ons (mirrors, lamps, stools).
-
Brand credibility: SAFAVIEH, Hunter, GreenPan, Zojirushi, Christopher Knight Home reduce buyer friction.
-
Multi-room coverage: nursery, living/dining, bath, bedroom, seasonal (pre-lit tree) — supports “whole-home” refresh marketing.
-
Ticket ladder from $150 → $1.4K: flexible margin planning and wide customer capture.
💸 Profit Playbook
• Bundle vignettes: Glider + side table + lamp + throw (good/better/best) → nursery/cart attach +$200–$500.
• Lighting upsell path: vanity light → ceiling flush/semi-flush → chandelier; offer dimmer add-on at checkout.
• Rug + seating cross-sell: handmade rug under rattan/velvet chairs; suggest pad & protector as impulse add-ons.
• Bath mini-reno kit: floating vanity + medicine cabinet + tub filler; promote “weekend refresh” content.
• Seasonal spark: pre-lit Balsam Pine + luxe throw + comforter set → Q4 bedroom/pajama-party theme.
🚚 Shipping Notes
Inventory ships pallet-ready; we coordinate pickup or nationwide freight with your preferred carrier.
Disclaimer: Sold by manifest; slight unit variance & minor packaging scuffs possible.
