Outdoor & Active-Lifestyle Super Lot (UT) - 11.99$/unit
Outdoor & Active-Lifestyle Super Lot (UT) - 11.99$/unit
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🏔️ Outdoor & Active-Lifestyle Super-Lot 🏕️
Total SRP : $4,799,202.28 | Selling Price : $575,904.27
Units : 48,013 | Cost / Unit : $11.99
🌐 Collection Overview
Imagine an entire specialty-outdoor store in a single purchase order. This 48-thousand-unit super-lot spans 330+ performance brands—from cornerstone labels like Carhartt, Keen, Spyder & Obermeyer to cult favorites Julbo, Endura, NITECORE and high-lux names such as Nobis, Jack Wolfskin Tech Lab & Soia & Kyo. The assortment fuses four revenue pillars:
- Technical Outerwear (≈22 % SRP) – 7,400+ jackets, shells & snow pants with SRPs up to $1,150; heavy Q4/Q1 velocity.
- Footwear (≈28 % SRP) – 7,200 pairs across hike, run, casual & winter segments; women’s trail styles dominate (Keen 542 u | Salewa 154 u).
- Apparel & Base-Layers (≈31 % SRP) – 23,000+ tops, pants & sweaters from Carhartt work heritage to Free Fly bamboo lounge.
- Gear & Hardgoods (≈19 % SRP) – Helmets, goggles, PFDs, rack systems, watches & high-ticket wake-surf boards; basket builders plus headline makers.
Depth ranges from fashion hat one-offs to 1,432 Moosejaw graphic tees, allowing retailers to: (a) flood-mix SKUs for marketplace variety, (b) run brand-specific “mini-shops,” or (c) wholesale pallets straight into brick-and-mortar chain doors. Despite the $4.8 M SRP, you’re acquiring inventory at just 12 ¢ on the dollar, preserving latitude for 60–70 % margins—even after marketplace fees or competitive markdowns.
🏅 Brand & Category Standouts
Brand | Key Category | Units | SRP Value |
---|---|---|---|
Carhartt | Workwear Apparel (XS-4XL) | 1,870 | $83,000 + |
Keen | Women’s Hike Footwear | 542 | $92,509 |
Spyder | Snow Outerwear & Gloves | 1,304 | $236,000 |
Obermeyer | Ski Jackets & Bibs | 1,454 | $139,000 |
Garmin & Suunto | GPS / HR Watches | 20 | $10,246 |
(Full manifest covers 500+ additional brands; table reflects headline value drivers.)
🔍 SKU Spotlight – Margin Makers
- Nobis “Ronin” Performance Shell ($1,150 SRP) & “Astrid” Parka ($995 SRP) – Luxury urban-tech pieces; low unit count = scarcity premium.
- Ortovox 3-L Deep Shell Bib ($650 SRP) – Merino-lined freeride favorite; competitive gap in many marketplaces.
- Shimano Dura-Ace R9200 Cranksets ($625 SRP) – New-series road component with consistent sell-through & MAP enforcement.
- Elite “Tuo” Smart Trainers ($580 SRP, 12 u) – Timely indoor-cycling demand; holiday door-buster potential.
- NITECORE TM39 Long-Throw Flashlights ($500 SRP, 38 u) – 5,200-lumen niche gadget; appeals to tactical & search-and-rescue verticals.
- Carve Designs Swim (371 u) – Eco-stretch fabrics, repeat customer base; ideal for bundle promos.
💡 Why This Super-Lot Wins
- Four-Season Turnover – Winter hardgoods, spring run-commuter gear, summer watersports, fall workwear—revenue continuity year-round.
- Size & Gender Inclusivity – Women’s SKUs represent ≈55 % of SRP; many runs up to 3X/6X or men’s – US 15.
- Channel-Ready Brand Mix – MAP-protected prestige titles for DTC websites + fast-moving basics for marketplace velocity.
- Attachment Opportunities – Helmets/goggles, PFDs/boards, rack-accessories/bike parts—all natural cross-sell paths that increase cart AOV.
- Marketing Storytelling – “Eco-Engineered Footwear Week,” “Women Who Hike Capsule,” “Backcountry Snow Edit” — 20+ thematic campaigns pre-baked.
💸 Profit Playbook
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Tiered Pricing Grid
• Core tees/shorts at $16–$24 (65 % GM)
• Mid-layer fleece & helmets $49–$89 (60 % GM)
• Technical outerwear $139–$249 (55 % GM)
• Premium shells & watches at $299–$499 (50 % GM) - Bundle Strategy – Pair goggles + helmet or boot + sock for +15 % margin lift without discounting.
- Flash-Drop Scarcity – Release <10-unit $500-$1,150 Nobis & Jack Wolfskin pieces via limited-time email drops; high perceived value drives list-building.
- Wholesale Flip – Offer palletized brand-pure lots at 30 % SRP to brick-and-mortar partners; quick-turn 60 day cash-flow option.
🚚 Shipping Notes
Inventory ships pallet-ready; we coordinate pickup or nationwide freight with your preferred carrier.
Disclaimer: Sold by manifest; slight unit variance & minor packaging scuffs possible.
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