🦄 Fluffnest Plush, Pins & Paper Mega‑Lot 🦄
Total SRP : $1,409,328.50 | Selling Price : $169,119.42
Units : 40,950 | Cost / Unit : $4.13
✨ Collection Overview
Fluffnest began as a small indie studio that rocketed to cult status after its PuffPals plush Kickstarter raised $2.3 M and drew 40 K+ backers worldwide. Their drops routinely sold‑out in minutes, and characters like Bean the Frog, Carl the Carrot, and Dottie Mushroom still trend across TikTok’s plush‑collector circles. With official production currently on pause, aftermarket prices have climbed 150–300 % above launch SRP—making factory‑sealed inventory extraordinarily scarce.
This lot aggregates 291 unique SKUs / 40,950 units across every category fans crave: regular, big, and mega plush; enamel pins; keychains; tapestry blankets; tees; and high‑turn stationery (stickers, planners, memo pads). Plush represents ≈64% of units and anchors the perceived value, while the lightweight paper goods enable low‑cost bundle fillers that pad your margins. At an average cost of just $4.13 per unit, resellers can comfortably tier pricing from $5 sticker impulse buys to $74.99 mega plush hero items—capturing both entry‑level shoppers and big‑ticket collectors.
📊 SKU Spotlight
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Mega Pickles the Alligator – 28″ • 1,173 u • $65 SRP
Jumbo cuddle appeal; TikTok unboxing gold at a landed cost under $5.
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Dottie Red & White Mushroom – Big 18″ • 1,475 u • $60 SRP
Fungi trend driver; ships poly‑bagged with hangtag for DTC or retail racks.
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Sun Moth Plush 20″ • 1,480 u • $50 SRP
Niche lepidoptera fandom, glow‑up photography converts at $34.99 resale.
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Island Skies Sticker Packs • 1,220 u • $10 SRP
Lightweight add‑ons—slot next to plush to lift AOV & freight efficiency.
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Hydration Posters & Weekly Planners • 1,500 u+ • $5‑7 SRP
Perfect mystery‑box fillers; margins exceed 85 % even at $2‑3 clear‑price.
⚡ Why This Lot Wins
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Cross‑Category Depth – Plush (regular, big, mega), blankets, apparel & paper goods let you build tiered bundles from $4 keychains to $79 mega plush.
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FOMO Scarcity – Kickstarter exclusives & “LIMITED EDITION” tags (Ray Axolotl, Black Cat Ham, Long Sheng Dragon) command premium resale.
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Content‑Ready Characters – Bright palettes and pun‑filled names resonate on Instagram Reels & convention tables alike.
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Gift‑Season Timing – Mix of Valentine (Sweetheart Bats), Halloween, and Holiday characters supports Q4 flash drops.
💸 Profit Playbook
• Price Regular 12–16″ plush at $19.99–$24.99 for 75–80 % gross margins.
• Bundle sticker sheet + mini plush at $12 to tap impulse check‑lane shoppers.
• Offer “Mega Mystery Plush” blind‑box (50″ Yam, 29″ Gil, 28″ Pickles) at $49—still ≤35 % of SRP.
• Wholesale flip: sell 5‑packs of Island Skies stickers to comic‑shop distributors at $4/unit (3× margin).
🚚 Shipping Notes
Inventory ships pallet‑ready; we coordinate pickup or nationwide freight with your preferred carrier.
Disclaimer: Sold by manifest; slight unit variance & minor packaging scuffs possible.
